Take-Two CEO Added as Playable Wrestler in WWE 2K26
Originally published Jun 3, 2026
By Zack Zwiezen · Kotaku
AI-generated summary based on Kotaku · Aggregated by GamingCurve · Human-reviewed and approved on Jun 3, 2026
Key points
- Strauss Zelnick, CEO of Take-Two Interactive, is now a playable wrestler in WWE 2K26.
- The character features a custom entrance with Frank Sinatra's 'My Way' as his exclusive theme song.
- Zelnick's in-game rating of 77 places him above several real-life wrestlers but below top superstars.
- The inclusion was not mentioned in the game's patch notes, suggesting it was added quietly.
- The move has sparked debate about the increasing celebrity status of gaming executives.
Take-Two Interactive CEO Strauss Zelnick has been quietly added as a playable character in WWE 2K26. The inclusion, which was not mentioned in the game's patch notes, features a custom entrance animation and an exclusive theme song. Zelnick's in-game rating of 77 places him above several real-life wrestlers but below top superstars like Triple H. The move has sparked mixed reactions, with some viewing it as a humorous nod to his influence in the gaming industry and others questioning the decision to feature a corporate executive in a wrestling title. The article also raises the possibility of Zelnick appearing in Grand Theft Auto 6, though it is unclear if that would be welcomed by the public.
Read the original story: Kotaku — by Zack Zwiezen