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Criterion rebranded as Battlefield studio, future of Need For Speed uncertain

Originally published Jul 15, 2026

By Julian Benson · Rock Paper Shotgun

AI-generated summary based on Rock Paper Shotgun · Aggregated by GamingCurve · Human-reviewed and approved on Jul 15, 2026

Key points

  • Criterion rebranded as A Battlefield Studio
  • No longer working on Need For Speed
  • Future of Need For Speed with Criterion uncertain

EA has renamed Criterion as a Battlefield-focused studio, ending their work on other projects like Need For Speed. However, they may still return to the franchise.

Read the original story: Rock Paper Shotgun — by Julian Benson

battlefieldneed-for-speedea-studio-rebranding
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